The Diploma in Digital Media and Branding course will enable you to evaluate the key channels that customers use and help you understand how to communicate within a constantly evolving communications environment. It is important to understand how integration can be achieved within the changing network of all digital media.[...]
Marketing accountability, measurement and ROI have always been key topics for marketers. Digital Metrics and Analytics properly done will help marketers focus their spending on the areas of greater return. Good metrics will enable them to move from andldquo;blindandrdquo; metrics to becoming more intelligent about acquisition, retention and value. The[...]
The Diploma in Digital Campaign Planning will help you deliver digital communications projects. It will cover areas such as digital concepts, project delivery, campaign control and evaluation, and future trends. Along with Digital Marketing Essentials and Marketing and Consumer Behaviour this course will help you understand about marketing consumer behaviour[...]
Especially in difficult trading times it is vital to concentrate scarce resources where the best chance exists of getting results. Good direct marketing campaigns identify and target those prospects most likely to react positively. By presenting our case in ways that make an impact we stand a far better chance[...]
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