College of Management and IT (CMIT)Marketing Communications QQI

Marketing Communications QQI

on request
12 Weeks
Online Courses - Distance Learning
Start date: Continuous Intake

Course description

Course Details

This comprehensive distance learning course is designed to equip learners with skills in: (1) marketing strategy, (2) advertising campaign development, (3) communications planning, (4) sales promotion planning, (5) direct marketing, (6) PR, (7) sales, and (8) developing an integrated marketing communications plan.

This distance learning, QQI accredited course means that learners can study flexibly at home, or at work, and gain a nationally accredited Qualification.

The course is particularly relevant for those who currently work in marketing or have a marketing related role. It is also very suitable for small businesses owners who wish to improve their marketing effectiveness. 


Topics covered in this Course

Unit 1: Core Concepts in Marketing

The Marketing Concept

The Marketing Mix (4Ps)

The Principles of Marketing

Digital Marketing

Careers in Marketing

Managing Advertising


Unit 2: Strategic Marketing

The Marketing Planning Process

Market Analysis

Marketing Objectives

Marketing Strategy

Marketing Tactics


Unit 3: Brand and Product Management

Brand Strategy

Product Management


Distribution Planning


Unit 4: Marketing Communications

Marketing Communications

Message Strategy

Advertising Media Selection

Direct Marketing

Public Relations

Sales Promotion

Personal Selling


Unit 5: Marketing Execution

Integrated Marketing Communications (IMC)

Setting Campaign Objectives

Choosing appropriate Promotion Tools

Setting a Marketing Budget

Evaluation and Control

Legal and Ethical Issues in Marketing


 Who should complete this course? 

Anyone who works in marketing or a marketing-related role.

Owners of new or growing businesses who wish to gain an accredited qualification in marketing.

Small Business owners who wish to improve their marketing effectiveness.

People who wish to gain a professional, accredited qualification in marketing by home study distance learning.

Entry Requirements / Prerequisites 

Level 5 Certificate, Leaving Certificate (or equivalent) or relevant life experience.

As this programme is delivered through distance learning, students must be capable of studying on their own initiative.

A basic working knowledge of computers and access to a computer with internet access is required to do the course.


This course is assessed through completion of a Project. This entails production of a comprehensive Marketing Communication Plan, which will cover all aspects of the course.

All work submitted must be your own work. There is no exam with this course.

As part of our quality assurance, student assessment work will be marked by an Internal Assessor, then checked by an Internal Verifier and an independent QQI External Authenticator.

Transfer and Progression to Further Studies

This course leads to a level 6 component award on the National Framework of Qualifications.

Students who successfully complete this programme may use this level 6 component certificate as credit towards QQI Advanced Certificates including: Management (6M4587) and Business (6M4985). For more details contact us.


Following successful completion you will receive a QQI Level 6 component certificate in Marketing Communications (6N4370).



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