Course description

Course Details
This ILM Certificate in Leadership and Management – Marketing course provides existing managers (or those considering a career in management) with a comprehensive overview of managing marketing activities in the organisation. It will equip the learner with skills in understanding the organisation marketplace, planning, implementing and managing marketing activities across the organisation.By choosing to study this course with CMIT, Students have 24×7 access to CMIT eLearning for the duration of the course. This includes a comprehensive Course Manual, Video, Quizzes and personalised Tutor Support. The course documentation for this ILM Certificate in Leadership and Management – Marketing course is detailed and easy to read.

You will also be able to upload assessments online and receive online feedback. You can use the eLearning system from any computer that has internet access.
Who should complete this ILM Certificate in Leadership and Management – Marketing course?

Business Owners and Managers: Individuals who own or manage businesses and are looking to enhance their marketing skills, as well as their ability to innovate and solve problems creatively.
Marketing Managers: Those responsible for overseeing the marketing activities within an organisation, including planning, strategy, and implementation. The course covers a wide range of marketing topics such as the marketing mix, marketing analysis, and communications.
Brand Managers: Overseeing the development and management of a brand’s image and market positioning.
Product Marketing Managers: Focused on marketing specific products, including product development, market research, and product launch strategies.
Marketing Communications Managers: Specialising in crafting and executing communication strategies across various channels to enhance brand awareness and customer engagement.
Those aspiring to complete the ILM Diploma in Management and Leadership: The course offers a pathway for progression and can be used as credit towards the ILM Diploma in Management and Leadership

Entry Requirements / Prerequisites

Level 5 certificate (Ireland) or equivalent qualification and/or relevant life and work experiences.
Candidates must be fluent in English with excellent written English Skills in order to achieve the assessment criteria. Queries on the standard required can be directed to the college.
The assessments for this course draw on candidates own practical experience and as such candidates need to be working or have access to an organisation in which they can plan, execute and reflect on a number of management activities.
As this programme is delivered through distance learning, students must be capable of studying on their own initiative.
Basic working knowledge of computers and access to a computer with internet access is required to do the course.
For technical requirements required to access CMIT eLearning click here>
For more details on the suitability of this course click here>

Topics covered in this ILM Certificate in Leadership and Management – Marketing course
Unit 1: Assessing Your Own Leadership Capability and Performance

Theories of Management and Leadership
Personal Competencies: Delegation, Motivation, Influencing, Conflict Management, Teamwork and Collaboration
Professional Competencies: Developing and Coaching
Leadership Competencies: Initiative, Transparency, Inspiration, Change, Self-control and Adaptability
Management Development Options
Skills Audit and Development Plan

Unit 2: Understanding the Organisational Environment

Uses of PESTLE Analysis
Components of a PESTLE Analysis
Information Gathering
Ethics
Key Drivers of Change
PESTLE Impact Assessment

Unit 3: Managing Marketing Activities

The Marketing Planning Process
Brand, Product, Pricing, and Distribution Planning
Marketing Communications
Marketing Communications Planning
Media Selection

Assessment

This course is assessed through a series of tutor-marked assignments.
All work submitted must be your own work. There is no exam for this course.
As part of our quality assurance, learner assessment work will be marked by an Internal Assessor, then checked by an Internal Verifier and an External Verifier.

Transfer and Progression to Further Studies

Learners who successfully complete this programme may build on the units achieved towards another recognised ILM qualification.

ILM Membership

All registered candidates automatically become studying members of the ILM for 6 months, free of charge, and can enjoy a range of member benefits.

Accreditation

CMIT is registered and approved with ILM to offer programmes leading to ILM qualifications.
UK: Following successful completion of this course, you will receive an ILM Certificate in Leadership and Management (Level 5 UK) from the Institute of Leadership and Management. This qualification is on the UK Regulated Qualification Framework (RQF).
Ireland: This qualification is comparable to an award at level 6 on the Irish National Framework of Qualifications (NFQ). The basis for this comparison is detailed in the following guide: Qualifications can cross boundaries – a guide to comparing qualifications in the UK and Ireland.
Europe: This qualification is fully recognised as the equivalent of a Level 5 on the European Qualifications Framework (EQF).