Diploma of Marketing (Online)

Course description

The ICI Marketing program, designed in conjunction with industry leaders, helps you learn the skills you need to succeed in marketing quickly and conveniently.

A successful career in marketing can be achieved if you have the right skills. Learn what these skills are and how you can develop such by taking a marketing certificate or diploma course at ICI. Our marketing program is developed with leaders in the marketing industry, so you can be assured of no-nonsense discussions and practical techniques. Finish the course quickly and with ease through ICI’s distance learning method.

Course Outline

Our marketing course includes vital marketing lessons such as:
• How to Conduct Market Research
• Identifying Marketing Opportunities
• Profiling the Market
• Analysing the Behaviour of Consumers in a Particular Market
• Implementing and Monitoring Marketing Efforts
• Making a Presentation
• Designing Direct Response Offers
• Analysing Direct Marketing Databases
• Selling: Sales Promotion and Personal Sales
• Knowing the Channels of Distribution and Distribution Techniques

Career Prospects

Numerous opportunities are in store for qualified marketing professionals. Graduates can find positions in the following departments:

• Brand management
• Direct marketing
• Market research and analysis
• Marketing communications
• Marketing strategy
• Product management and development
• Trade marketing

Advantages

• Free up valuable time, don’t waste time and money travelling to classes
• Study at your own pace whenever and wherever you are
• Study a course that was designed in consultation with the industry
• Have access to a tutor who works in the industry you are training for
• Easy interest free payment plans from as low as €28 per week

For more information about this course please enquire via the enquiry form now.