The Diploma in Digital Media and Branding course will enable you to evaluate the key channels that customers use and help you understand how to communicate within a constantly evolving communications environment. It is important to understand how integration can be achieved within the changing network of all digital media. This will be placed within the context of understanding digital marketing and consumer behaviour.
Diploma in Digital Media and Branding Course Structure
Integrating Digital Media and Branding
Media planning has become increasingly difficult in recent years. There has been an explosion of the ways in which consumers are contacted both digitally and through conventional media such as print, radio and television. Convergence of media creates new problems and opportunities for brands.
Digital Marketing Essentials
This unit aims to provide candidates with the skills and knowledge necessary for digital marketing within organisations. The four sections are: Digital Tools, Planning, Implementing and monitoring. Teaching and assessment covers SEO, PPC, ad types, email marketing, viral marketing, online PR, affiliate marketing and social media.
Marketing and Consumer Behaviour (double unit)
This unit aims to provide you with the skills and knowledge necessary in managing marketing communications and brand support activities within organisations. The unit explains the links between communications and marketing and provides knowledge of fundamental theories of consumer behaviour, and their application to marketing communications.