Griffin CollegeMarketing for Managers – ILM Unit Certificate

Marketing for Managers – ILM Unit Certificate

Griffin College
on request
1 day or two evenings
Job Skills and CPD, Online Courses - Distance Learning
9:30 a.m. to 5:00 p.m. or 6:30 pm to 10:00 p.m.

Course description

The ILM Unit Certificate – Marketing for Managers – has been designed for those people who seek to develop their marketing skills.
The subject topics are: 
The marketing concept and why it is relevant for managers
Simple organisational SWOT analysis in the marketing context
The four elements  of the marketing mix – with an example of how each is used within the context of the organisation
Certification: On completion of a written assignment participants receive the ILM Unit Certificate in Marketing for Managers. ILM is part of City and Guilds.

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