The ILM Unit Certificate – Marketing for Managers – has been designed for those people who seek to develop their marketing skills.
The subject topics are:
The marketing concept and why it is relevant for managers
Simple organisational SWOT analysis in the marketing context
The four elements of the marketing mix – with an example of how each is used within the context of the organisation
Certification: On completion of a written assignment participants receive the ILM Unit Certificate in Marketing for Managers. ILM is part of City and Guilds.