This internationally recognised course is mapped to both the Irish National Framework of Qualifications (NFQ) as a Level 6 Award, and the UK Qualifications and Credit Framework (QCF) as a Level 5 Award.
This certificate course provides existing managers (or those considering a career in management) with a comprehensive overview of managing marketing activities in the organisation. It will equip the learner with skills in understanding the organisation marketplace, planning, implementing and managing marketing activities across the organisation.
By choosing to study this course with CMIT, Students have 24×7 access to CMIT eLearning for the duration of the course. This includes a comprehensive Course Manual, Video, Quizzes and personalised Tutor Support. The course documentation for this course is detailed and easy to read. You will also be able to upload assessments online and receive online feedback. You can use the eLearning system from any computer that has internet access.
Topics covered in this Course
Unit 1: Assessing Your Own Leadership Capability and Performance
Management and Leadership
Theories of Management and Leadership
Personal Competencies: Delegation, Motivation, Influencing, Conflict Management, Teamwork and Collaboration
Professional Competencies: Developing and Coaching
Leadership Competencies: Initiative, Transparency, Inspiration, Change, Self-control and Adaptability
Management Development Options
Skills Audit and Development Plan
Unit 2: Understanding the Organisational Environment
Uses of PESTLE Analysis
Components of a PESTLE Analysis
Political and Government Influences
Social and Technological
Industry and Market Analysis
Legal and Regulatory Environment
Key Drivers of Change
PESTLE Impact Assessment
Unit 3: Managing Marketing Activities
The Marketing Mix (4Ps)
The Principles of Marketing
Product v Services Marketing
The Marketing Planning Process
Brand, Product, Pricing, and Distribution Planning
Marketing Communications Planning
Advertising Media Selection
Who should complete this course?
Anyone in a marketing management role with an organisation.
Newly appointed or existing managers and marketers.
People who wish to gain a professional, accredited qualification in the subject matter by home study distance learning.
Entry Requirements / Prerequisites
Level 5 certificate or equivalent qualification and/or relevant life and work experiences.
As this is a Level 6 professional qualification, learner will be expected to reference their assignment work to a high academic standard.
Candidates must be fluent in English with excellent written English Skills in order to achieve the assessment criteria. Queries on the standard required can be directed to the college.
The assessments for this course draw on candidates own practical experience and as such candidates need to be working or have access to an organisation in which they can plan, execute and reflect on a number of management activities.
As this programme is delivered through distance learning, students must be capable of studying on their own initiative.
A basic working knowledge of computers and access to a computer with internet access is required to do the course.
This course is assessed through a series of tutor-marked assignments.
All work submitted must be your own work. There is no exam with this course.
As part of our quality assurance, learner assessment work will be marked by an Internal Assessor, then checked by an Internal Verifier and an External Verifier.
Transfer and Progression to Further Studies
This course leads to an award recognised at Level 6 on the National Framework of Qualification in Ireland. Learners who successful complete this programme may build on the units achieved towards another recognised ILM qualification. There is also opportunities to progress to other related qualifications on the National Qualifications Framework or apply to University partners with which ILM have specific progression routes.
All registered candidates automatically become studying members of the ILM for 6 months, free of charge, and can enjoy a range of member benefits.
Following successful completion you will receive an ILM Certificate in Leadership and Management Level 5 (UK) / Level 6 (Ireland (Marketing option)
from the Institute of Leadership and Management.
QQI / National Qualifications Authority of Ireland (NQAI) recognised this as an equivalent to a Level 6 Award in Ireland.
ILM is a recognised awarding body in Ireland. CMIT is registered with ILM to offer programmes leading to ILM awards.
Please note that there is a EUR60 fee payable for administration, moderation and certification.