As Thomas Beecham the head of the famous Beecham's Powders company once said andlsquo;the trouble with advertising is that only half of the money I spend on it works -but I don't know which half!" Course Aims The course is for anyone who needs to understand the basics of advertising[...]
This gives you an overall appreciation of the work that PR people do in writing press releases, organising functions, working with photographers. The course is taught in 7 modules. Fee includes tuition, IAPR registration, core text and examination.
LinkedIn Fundamentals for Public Servants is a one-day Specialist-Led online course that will give participants the practical skills and knowledge to successfully use LinkedIn – the world’s most important business and professional social media network. Learning Outcomes Upon completion of this LinkedIn Fundamentals course, participants will: Have used key practical[...]
Course Details This is a highly practical distance learning Digital Marketing course is designed to equip learners with skills in (1) search engine optimisation, (2) pay-per-click advertising, (3) display advertising, (4) affiliate marketing, (5) online PR, (6) social media marketing, and (7) email marketing. It is highly suited for those[...]
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