Course description

Marketing accountability, measurement and ROI have always been key topics for marketers. Digital Metrics and Analytics properly done will help marketers focus their spending on the areas of greater return. Good metrics will enable them to move from andldquo;blindandrdquo; metrics to becoming more intelligent about acquisition, retention and value. The Diploma in Digital Metrics and Analytics has been developed by CAM is the only professional qualification focussing on this area.
Diploma in Digital Metrics and Analytics Course Structure
Web Analytics and Social Media Monitoring
Digital marketing is of ever-increasing importance to all organisations and within an environment where return on investment is of increasing importance, all activity needs to be both evaluated and measured to monitor the effectiveness of activity.
Digital Marketing Essentials
This unit aims to provide candidates with the skills and knowledge necessary for digital marketing within organisations. The four sections are: Digital Tools, Planning, Implementing and monitoring. Teaching and assessment covers SEO, PPC, ad types, email marketing, viral marketing, online PR, affiliate marketing and social media.
Marketing and Consumer Behaviour (double unit)
This unit aims to provide you with the skills and knowledge necessary in managing marketing communications and brand support activities within organisations. The unit explains the links between communications and marketing and provides knowledge of fundamental theories of consumer behaviour, and their application to marketing communications.