Digital Marketing Essentials Course – e-commerce training course

Course description

In the modern world we are bombarded with all sorts of andlsquo;techie’ words and ideas for Internet-related opportunities. We need to understand digital marketing issues such as Search Engine Optimisation (SEO), Pay-Per-Click (PPC), affiliate marketing and the use of Online Social Networks like Facebook for viral marketing.
Course Aims
The course is for anyone who needs to understand and use online campaigns, e-mail marketing, viral marketing, online PR, affiliate marketing and social media. It also includes digital metrics and evaluation techniques.
Part 1 -Overview:
SEO -Search Engine Optimisation
Affiliate Marketing
Google and PPC campaigns
 
Part 2 -Email Marketing:
Direct Marketing -overview
Email marketing campaign planning
Email marketing campaign implementation
 
Part 3 -Social Media Marketing:
Online social networks
Blogs
Facebook, MySpace, Twitter and LinkedIn
YouTube
 
Part 4 -e-Commerce:
Principles of e-Commerce
Bringing it all together -digital metrics and evaluation
 
Entry
Entry is open. No prior qualifications are required to join the course.
 
Certification
Participants receive the Griffin College Certificate in Digital Marketing Essentials.