In the modern world we are bombarded with all sorts of andlsquo;techie’ words and ideas for Internet-related opportunities. We need to understand digital marketing issues such as Search Engine Optimisation (SEO), Pay-Per-Click (PPC), affiliate marketing and the use of Online Social Networks like Facebook for viral marketing.
The course is for anyone who needs to understand and use online campaigns, e-mail marketing, viral marketing, online PR, affiliate marketing and social media. It also includes digital metrics and evaluation techniques.
Part 1 -Overview:
SEO -Search Engine Optimisation
Google and PPC campaigns
Part 2 -Email Marketing:
Direct Marketing -overview
Email marketing campaign planning
Email marketing campaign implementation
Part 3 -Social Media Marketing:
Online social networks
Facebook, MySpace, Twitter and LinkedIn
Part 4 -e-Commerce:
Principles of e-Commerce
Bringing it all together -digital metrics and evaluation
Entry is open. No prior qualifications are required to join the course.
Participants receive the Griffin College Certificate in Digital Marketing Essentials.