Course description

This social media course teaches the foundations of social media technologies, communication methods and how to engage consumers using various tools. You will learn how social media is used in a business setting, and how to use social media to boost brand recognition and achieve organisational goals. You will also learn how to build social media strategies and tactics, build and manage campaigns, and develop social media content. You will learn about major social media platforms, when and how to utilise each platform correctly in business to achieve organisational goals and strategies. This social media course will teach how to plan, develop, promote, deliver, present, and analyse social media activities. You will learn about how risks, reputation, crisis response, advertising and promoting are managed and maintained. This social media course will also teach you how metrics, analytics, reporting and social media optimisation drive business goals and strategies.

Topics covered in this social media course

Introduction to Social Media
Social Media Introduction
What Is Social Media?
Social Media Foundation Technologies
Social Media Communication Methods
Social Media Consumers
Types of Social Media
Mobile Social Media
Social Media Engagement
Introduction to Social Media Tools

Using Social Media in Business
Embracing Social Media
Business Adoption of Social Media
Organisational Goals for Social Media
Social Media Job Roles
Social Media Impact on Business
Boosting Brand Recognition
Advantages of Social Media in Business

Developing a Social Media Strategy
Social Media Strategies
Listening and analysing
Analysing Market Segments
Personas
Targeting the Audience
Using a SWOT to analyse a Social Media Plan

Creating a Social Media Campaign
What Is a Social Media Campaign?
Planning a Social Media Campaign
Campaign Project Management
Planning a Campaign
Campaign Strategies and Tactics
Developing Social Media Content
Curating Content

Social Media Platforms
Platform Selection
Choosing the Appropriate Platform
Facebook
Twitter
LinkedIn
Instagram
Pinterest
Google+
Media Sharing
Industry or Niche Platforms
Social Media Communities
Gaining an Advantage from Social Media Trends

Presentations and Business Blogs
Social Presentations
Planning a Presentation
Developing Presentations
Promoting Your Presentations
Delivering Presentations
Presentation Follow-up and Analysis
Presentation Technologies
Business Blogs

Risks, Reputation, and Crisis Response
Social Media Risks
Assessing Risks
Risk Management Strategy
Social Media Policies
Managing Social Media Data
Legal and Regulatory Compliance
Reputation Management

Social Media Advertising
Social Media Advertising
Advertising on Facebook
Advertising on Instagram
Advertising on Twitter
Advertising on LinkedIn
Advertising on Google Platforms
Advertising on Pinterest
Selecting the Best Advertising Platform
Social Media Advertising Best Practices

Social Media Metrics and Analytics
Social Media and Big Data
Social media mining
Social Media ROI and Metrics
Tools for tracking metrics
Reports and Optimisation
Social Media Reports
Social Media Optimisation (SMO)

Assessment

Once you successfully pass the programme, you will receive a Diploma in Social Media Strategist from CMIT.

You may optionally take exams to receive CIW Certification. This is a computer-based exam (CIW Exam 1D0-623) which may be sat when students have completed the course. Exam fees are not included in Course Fees.

The exam may be completed at an Assessment Centre near where you live.