This social media course teaches the foundations of social media technologies, communication methods and how to engage consumers using various tools. You will learn how social media is used in a business setting, and how to use social media to boost brand recognition and achieve organisational goals. You will also learn how to build social media strategies and tactics, build and manage campaigns, and develop social media content. You will learn about major social media platforms, when and how to utilise each platform correctly in business to achieve organisational goals and strategies. This social media course will teach how to plan, develop, promote, deliver, present, and analyse social media activities. You will learn about how risks, reputation, crisis response, advertising and promoting are managed and maintained. This social media course will also teach you how metrics, analytics, reporting and social media optimisation drive business goals and strategies.
Topics covered in this social media course
Introduction to Social Media
Using Social Media in Business
Developing a Social Media Strategy
Creating a Social Media Campaign
Social Media Platforms
Presentations and Business Blogs
Risks, Reputation, and Crisis Response
Social Media Advertising
Social Media Metrics and Analytics
Once you successfully pass the programme, you will receive a Diploma in Social Media Strategist from CMIT.
You may optionally take exams to receive CIW Certification. This is a computer-based exam (CIW Exam 1D0-623) which may be sat when students have completed the course. Exam fees are not included in Course Fees.
The exam may be completed at an Assessment Centre near where you live.