CIW Social Media Strategist

This social media course teaches the foundations of social media technologies, communication methods and how to engage consumers using various tools. You will learn how social media is used in a business setting, and how to use social media to boost brand recognition and achieve organisational goals. You will also learn how to build social media strategies and tactics, build and manage campaigns, and develop social media content. You will learn about major social media platforms, when and how to utilise each platform correctly in business to achieve organisational goals and strategies. This social media course will teach how to plan, develop, promote, deliver, present, and analyse social media activities. You will learn about how risks, reputation, crisis response, advertising and promoting are managed and maintained. This social media course will also teach you how metrics, analytics, reporting and social media optimisation drive business goals and strategies.

Topics covered in this social media course

Introduction to Social Media Social Media Introduction What Is Social Media? Social Media Foundation Technologies Social Media Communication Methods Social Media Consumers Types of Social Media Mobile Social Media Social Media Engagement Introduction to Social Media Tools

Using Social Media in Business Embracing Social Media Business Adoption of Social Media Organisational Goals for Social Media Social Media Job Roles Social Media Impact on Business Boosting Brand Recognition Advantages of Social Media in Business

Developing a Social Media Strategy Social Media Strategies Listening and analysing Analysing Market Segments Personas Targeting the Audience Using a SWOT to analyse a Social Media Plan

Creating a Social Media Campaign What Is a Social Media Campaign? Planning a Social Media Campaign Campaign Project Management Planning a Campaign Campaign Strategies and Tactics Developing Social Media Content Curating Content

Social Media Platforms Platform Selection Choosing the Appropriate Platform Facebook Twitter LinkedIn Instagram Pinterest Google+ Media Sharing Industry or Niche Platforms Social Media Communities Gaining an Advantage from Social Media Trends

Presentations and Business Blogs Social Presentations Planning a Presentation Developing Presentations Promoting Your Presentations Delivering Presentations Presentation Follow-up and Analysis Presentation Technologies Business Blogs

Risks, Reputation, and Crisis Response Social Media Risks Assessing Risks Risk Management Strategy Social Media Policies Managing Social Media Data Legal and Regulatory Compliance Reputation Management

Social Media Advertising Social Media Advertising Advertising on Facebook Advertising on Instagram Advertising on Twitter Advertising on LinkedIn Advertising on Google Platforms Advertising on Pinterest Selecting the Best Advertising Platform Social Media Advertising Best Practices

Social Media Metrics and Analytics Social Media and Big Data Social media mining Social Media ROI and Metrics Tools for tracking metrics Reports and Optimisation Social Media Reports Social Media Optimisation (SMO)

Assessment

Once you successfully pass the programme, you will receive a Diploma in Social Media Strategist from CMIT.

You may optionally take exams to receive CIW Certification. This is a computer-based exam (CIW Exam 1D0-623) which may be sat when students have completed the course. Exam fees are not included in Course Fees.

The exam may be completed at an Assessment Centre near where you live.