2 Online Courses - Distance Learning Advertising Courses in Nationwide

In the modern world we are bombarded with all sorts of andlsquo;techie' words and ideas for Internet-related opportunities. We need to understand digital marketing issues such as Search Engine Optimisation (SEO), Pay-Per-Click (PPC), affiliate marketing and the use of Online Social Networks like Facebook for viral marketing. Course Aims The[...]

Marketing accountability, measurement and ROI have  always been  key topics for marketers. Digital Metrics and Analytics properly done will help marketers focus their spending on the areas of greater return. Good metrics will enable them to move from andldquo;blindandrdquo; metrics to becoming more intelligent about acquisition, retention and value. The[...]

Everyone is talking about mobile marketing and as the world wide sales of mobile devices keeps ballooning, companies are looking at their business and technology strategies. The Diploma in Mobile Marketing has been developed by CAM and is the only qualification available to global marketers who are eager to update[...]

Media planning has become increasingly difficult in recent years. There has been an explosion of the ways in which consumers are contacted both digitally and through conventional media such as print, radio and television. Convergence of media creates new problems and opportunities for brands. The Diploma in Managing Digital Media[...]