Especially in difficult trading times it is vital to concentrate scarce resources where the best chance exists of getting results. Good direct marketing campaigns identify and target those prospects most likely to react positively. By presenting our case in ways that make an impact we stand a far better chance[...]
This is a highly practical distance learning Digital Marketing course is designed to equip learners with skills in (1) search engine optimisation, (2) pay-per-click advertising, (3) display advertising, (4) affiliate marketing, (5) online PR, (6) social media marketing, and (7) email marketing. It is highly suited for those who are[...]
The ILM Unit Certificate - Marketing for Managers - has been designed for those people who seek to develop their marketing skills. The subject topics are: The marketing concept and why it is relevant for managers Simple organisational SWOT analysis in the marketing context The four elements of the marketing mix - with[...]
A well-trained Call Centre is the heart of any operation. Call centre employees who know how to handle the great variety of situations that present themselves with skill and professionalism will be an asset to the organisation as well as being able to profit themselves in terms of salaries and[...]
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