In the modern world we are bombarded with all sorts of andlsquo;techie' words and ideas for Internet-related opportunities. We need to understand digital marketing issues such as Search Engine Optimisation (SEO), Pay-Per-Click (PPC), affiliate marketing and the use of Online Social Networks like Facebook for viral marketing. Course Aims The[...]
Marketing Executives and Social Media Managers play a vital role in today’s ever changing business world with online methods of promotion and advertising helping businesses fight, thrive and survive. Social media usage increased by 160,000 between 2021 and 2022 with internet penetration increasing by 388,000 in the same year. Develop[...]
Marketing accountability, measurement and ROI have always been key topics for marketers. Digital Metrics and Analytics properly done will help marketers focus their spending on the areas of greater return. Good metrics will enable them to move from andldquo;blindandrdquo; metrics to becoming more intelligent about acquisition, retention and value. The[...]
If you have already gained a significant level of knowledge and/or experience of marketing then this level may be for you. The focus is on the strategic aspects of marketing management and the qualification is increasingly seen as a benchmark of your competence at the highest level. Contribute research and[...]
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