This internationally recognised course is mapped to both the Irish National Framework of Qualifications (NFQ) as a Level 6 Award, and the UK Qualifications and Credit Framework (QCF) as a Level 5 Award.
This Diploma course provides existing management (or those considering a career in management) with a comprehensive overview of Managing Marketing Activities and Strategic Planning and Implementation in an organisation environment. Learners look at key areas of management practice and understanding the organisation environment before branching into the specific areas of Managing Improvement, Managing and Implementing Change and Planning, Implementing and Managing Marketing Activities across the organisation.
Topics covered in this Course
Unit 1: Assessing Your Own Leadership Capability and Performance
Management and Leadership
Theories of Management and Leadership
Personal Competencies: Delegation, Motivation, Influencing, Conflict Management, Teamwork and Collaboration
Professional Competencies: Developing and Coaching
Leadership Competencies: Initiative, Transparency, Inspiration, Change, Self-control and Adaptability
Management Development Options
Skills Audit and Development Plan
Unit 2: Managing Improvement
How Organisations Compete
What is Quality Management?
Measuring Customer Metrics
Conducting a Quality Audit
Business Improvement Planning
Unit 3: Managing Projects in the Organisation
Principles of Project Management
Projects in Organisations
Project Management Methodology
Project Management Tools and Techniques
The Project Initiation Document
The Project Plan
Work Breakdown Structure (WBS)
Resource and Budget Planning
Scope Planning, Verification and Change Control
Risk Management and Contingency Planning
Managing Staff and Suppliers
Personal Development Plan
Unit 4: Managing and Implementing Change in the Workplace
What is Change?
The Benefits of Change
The Role of Change in the Management Process
Common Problems when Implementing Strategic Change
Mission, Vision and Value
External and Internal Analysis
Market Opportunities and Threats
Organisational Strengths and Weaknesses
Identifying and Assessing Areas for Change
How to Communicate Change
Kotter’s 8-Step Model
Managing Risk and Resistance to Change
Devising Operational Plans
Monitoring and Control
Unit 5: Understanding the Organisational Environment
Uses of PESTLE Analysis
Components of a PESTLE Analysis
Political and Government Influences
Social and Technological
Industry and Market Analysis
Legal and Regulatory Environment
Key Drivers of Change
PESTLE Impact Assessment
Unit 6: Developing People in the Workplace
People Development and Performance Management
Performance Management Cycle
Setting Performance Indicators
Setting Standards of Performance
Principles of Objective Setting
How to set SMART Objectives
Communicating Objectives to Staff
Performance Appraisal Methods
Performance Improvement Options
Personal Development Plans
Unit 7: Understanding the Skills, Principles and Practice of Effective Management, Coaching, and Mentoring
The Role of Coaching and Mentoring
Applications of Coaching
Listening and Questioning
Values and Beliefs
Building Self Esteem
Giving Non-Judgemental Feedback
Ethics and Standards
The Coaching Process (TGROW)
Individual Coaching Plans
Preparing for Coaching
Self-Reflection and Supervision
Unit 8: Managing Marketing Activities
The Marketing Mix (4Ps)
The Principles of Marketing
Product v Services Marketing
The Marketing Planning Process
Brand, Product, Pricing, and Distribution Planning
Marketing Communications Planning
Advertising Media Selection
Who should complete this course?
Business Owners and Managers who wish to learn essential marketing skills.
Anyone who is new to a marketing role or considering a career in marketing.
Entry Requirements / Prerequisites
Level 5 certificate or equivalent qualification and/or relevant life and work experiences.
As this is a Level 6 professional qualification, learner will be expected to reference their assignment work to a high academic standard.
Candidates must be fluent in English with excellent written English Skills in order to achieve the assessment criteria. Queries on the standard required can be directed to the college.
The assessments for this course draw on candidates own practical experience and as such candidates need to be working or have access to an organisation in which they can plan, execute and reflect on a number of management activities.
As this programme is delivered through distance learning, students must be capable of studying on their own initiative.
A basic working knowledge of computers and access to a computer with internet access is required to do the course.
This course is assessed through a series of tutor-marked assignments.
All work submitted must be your own work. There is no exam with this course.
As part of our quality assurance, learner assessment work will be marked by an Internal Assessor, then checked by an Internal Verifier and an External Verifier.
Transfer and Progression to Further Studies
This course leads to an award recognised at Level 6 on the National Framework of Qualification in Ireland. Learners who successful complete this programme may build on the units achieved towards another recognised ILM qualification. There is also opportunities to progress to other related qualifications on the National Qualifications Framework or apply to University partners with which ILM have specific progression routes.
All registered candidates automatically become studying members of the ILM for 6 months, free of charge, and can enjoy a range of member benefits.
Following successful completion you will receive an ILM Diploma in Leadership and Management Level 5 (UK) / Level 6 (Ireland) (Marketing and Strategy option)
from the Institute of Leadership and Management.
QQI / National Qualifications Authority of Ireland (NQAI) recognised this as an equivalent to a Level 6 Award in Ireland.
ILM is a recognised awarding body in Ireland. CMIT is registered with ILM to offer programmes leading to ILM awards.
Please note that there is a EUR60 fee payable for administration, moderation and certification.