College of Management and IT (CMIT)ILM Diploma Leadership & Management (Marketing & Strategy)

ILM Diploma Leadership & Management (Marketing & Strategy)

on request
12 Months
Online Courses - Distance Learning
Start date: Continuous Intake

Course description

ILM Diploma in Leadership and Management – Marketing and Strategy, Level 5 (UK) / comparable to Level 6 (Ireland).

This ILM Diploma course provides existing management (or those considering a career in management) with a comprehensive overview of Managing Marketing Activities and Strategic Planning and Implementation in an organisation environment.

Learners look at key areas of management practice and understanding the organisation environment before branching into the specific areas of Managing Improvement, Managing and Implementing Change and Planning, Implementing and Managing Marketing Activities across the organisation.

By choosing to study this course with CMIT, Students have 24×7 access to CMIT eLearning for the duration of the course. This includes a comprehensive Course Manual, Video, Quizzes and personalised Tutor Support. The course documentation for this ILM Diploma in Leadership and Management – Marketing and Strategy is detailed and easy to read. You will also be able to upload assessments online and receive online feedback. You can use the eLearning system from any computer that has internet access.
Who should complete this ILM Diploma course?

  • Business Owners and Managers: Individuals who own or manage businesses and are looking to enhance their marketing skills, as well as their ability to innovate and solve problems creatively​​.
  • Marketing Managers: Those responsible for overseeing the marketing activities within an organisation, including planning, strategy, and implementation. The course covers a wide range of marketing topics such as the marketing mix, marketing analysis, and communications​​.
  • Brand Managers: Overseeing the development and management of a brand’s image and market positioning.
  • Product Marketing Managers: Focused on marketing specific products, including product development, market research, and product launch strategies.
  • Marketing Communications Managers: Specialising in crafting and executing communication strategies across various channels to enhance brand awareness and customer engagement.

Entry Requirements / Prerequisites

  • Level 5 certificate (Ireland) or equivalent qualification and/or relevant life and work experiences.
  • Candidates must be fluent in English with excellent written English Skills to achieve the assessment criteria. Queries on the standard required can be directed to the college.
  • The assessments for this course draw on candidates own practical experience and as such candidates need to be working or have access to an organisation in which they can plan, execute and reflect on a number of management activities.
  • As this programme is delivered through distance learning, students must be capable of studying on their initiative.
  • Basic working knowledge of computers and access to a computer with internet access is required to do the course.
  • For technical requirements required to access CMIT eLearning click here>
  • For more details on the suitability of this course click here>

How CMIT eLearning Works…

Topics covered in this ILM Diploma in Leadership and Management – Marketing and Strategy course
Unit 1: Assessing Your Leadership Capability and Performance

  • Theories of Management and Leadership
  • Personal Competencies: Delegation, Motivation, Influencing, Conflict Management, Teamwork and Collaboration
  • Professional Competencies: Developing and Coaching
  • Leadership Competencies: Initiative, Transparency, Inspiration, Change, Self-control and Adaptability
  • Management Development Options
  • Skills Audit and Development Plan

Unit 2: Managing Improvement

  • What is Quality Management?
  • Quality Systems
  • Measuring Customer Metrics
  • Conducting a Quality Audit
  • Business Improvement Planning
  • Action Planning

Unit 3: Managing Projects in the Organisation

  • Project Management Methodology
  • Project Management Tools and Techniques
  • The Project Initiation Document
  • Work Breakdown Structure (WBS)
  • Scheduling Effort
  • Scheduling Techniques
  • Resource and Budget Planning
  • Scope Planning, Verification and Change Control
  • Project Communications
  • Project Monitoring
  • Project Close-out

Unit 4: Managing and Implementing Change in the Workplace

  • The Role of Change in the Management Process
  • Common Problems when Implementing Strategic Change
  • How to Communicate Change
  • Getting Buy-in
  • Stakeholder Management
  • Implementing Change
  • Kotter’s 8-Step Model
  • Managing Risk and Resistance to Change
  • Organisation Structure
  • Devising Operational Plans
  • Monitoring and Control

Unit 5: Understanding the Organisational Environment

  • Uses of PESTLE Analysis
  • Components of a PESTLE Analysis
  • Information Gathering
  • Ethics
  • Key Drivers of Change
  • PESTLE Impact Assessment

Unit 6: Developing People in the Workplace

  • People Development and Performance Management
  • Performance Management Cycle
  • Setting Performance Indicators
  • Principles of Objective Setting
  • Performance Appraisal Methods
  • Performance Improvement Options
  • Personal Development Plans
  • Managing Underperformance
  • Disciplinary Procedures

Unit 7: Understanding the Skills, Principles and Practice of Effective Management, Coaching, and Mentoring

  • The Role of Coaching and Mentoring
  • Applications of Coaching
  • Building Relationships
  • Building Self Esteem
  • Giving Non-Judgemental Feedback
  • Empowering
  • Ethics and Standards
  • The Coaching Process (TGROW)
  • Individual Coaching Plans

Unit 8: Managing Marketing Activities

  • The Marketing Planning Process
  • Brand, Product, Pricing, and Distribution Planning
  • Marketing Communications
  • Marketing Communications Planning
  • Media Selection


  • This course is assessed through a series of tutor-marked assignments.
  • All work submitted must be your work. There is no exam for this course.
  • As part of our quality assurance, learner assessment work will be marked by an Internal Assessor, then checked by an Internal Verifier and an External Verifier.

Transfer and Progression to Further Studies

  • Learners who successfully complete this programme may build on the units achieved towards another recognised ILM qualification.

ILM Membership

  • All registered candidates automatically become studying members of the ILM for 6 months, free of charge, and can enjoy a range of member benefits.


  • CMIT is registered and approved with ILM to offer programmes leading to ILM qualifications.
  • UK: Following successful completion of this course, you will receive an ILM Diploma in Leadership and Management (Level 5 UK) from the Institute of Leadership and Management. This qualification is on the UK Regulated Qualification Framework (RQF).
  • Ireland: This qualification is comparable to an award at level 6 on the Irish National Framework of Qualifications (NFQ). The basis for this comparison is detailed in the following guide: Qualifications can cross boundaries – a guide to comparing qualifications in the UK and Ireland.
  • Europe: This qualification is fully recognised as the equivalent of a Level 5 on the European Qualifications Framework (EQF).

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