College of Management and IT (CMIT)ILM Diploma in Leadership and Management Level 5 (UK) / Level 6 (Ireland) (Marketing and Strategy option)

ILM Diploma in Leadership and Management Level 5 (UK) / Level 6 (Ireland) (Marketing and Strategy option)

on request
12 Months
Online Courses - Distance Learning
Start date: Continuous Intake

Course description

This internationally recognised course is mapped to both the Irish National Framework of Qualifications (NFQ) as a Level 6 Award, and the UK Qualifications and Credit Framework (QCF) as a Level 5 Award.

This Diploma course provides existing management (or those considering a career in management) with a comprehensive overview of Managing Marketing Activities and Strategic Planning and Implementation in an organisation environment. Learners look at key areas of management practice and understanding the organisation environment before branching into the specific areas of Managing Improvement, Managing and Implementing Change and Planning, Implementing and Managing Marketing Activities across the organisation.

Topics covered in this Course

Unit 1: Assessing Your Own Leadership Capability and Performance

Management and Leadership

Theories of Management and Leadership

Personal Competencies: Delegation, Motivation, Influencing, Conflict Management, Teamwork and Collaboration

Professional Competencies: Developing and Coaching

Leadership Competencies: Initiative, Transparency, Inspiration, Change, Self-control and Adaptability

Management Development Options

Skills Audit and Development Plan

Unit 2: Managing Improvement

How Organisations Compete

What is Quality Management?

Quality Systems

Quality Monitoring

Quality Metrics

Measuring Customer Metrics

Conducting a Quality Audit

Business Improvement Planning

Performance Standards

Action Planning

Monitoring Results

Unit 3: Managing Projects in the Organisation

Principles of Project Management

Projects in Organisations

Project Management Methodology

Project Management Tools and Techniques

The Project Initiation Document

The Project Plan

Work Breakdown Structure (WBS)

Scheduling Effort

Scheduling Techniques

Resource and Budget Planning

Scope Planning, Verification and Change Control

Project Communications

Risk Management and Contingency Planning

Managing Staff and Suppliers

Project Monitoring

Cost Control

Schedule Control

Quality Control

Project Close-out

Personal Development Plan

Unit 4: Managing and Implementing Change in the Workplace

What is Change?

The Benefits of Change

The Role of Change in the Management Process

Common Problems when Implementing Strategic Change

Mission, Vision and Value

External and Internal Analysis

Market Opportunities and Threats

Organisational Strengths and Weaknesses

Identifying and Assessing Areas for Change

How to Communicate Change

Getting Buy-in

Stakeholder Management

Implementing Change

Kotter’s 8-Step Model

Managing Risk and Resistance to Change

Organisation Structure

Devising Operational Plans

Monitoring and Control

Unit 5: Understanding the Organisational Environment

Uses of PESTLE Analysis

Components of a PESTLE Analysis

Information Gathering

Political and Government Influences

Economic Influences

Social and Technological

Social Trends

Industry and Market Analysis

Technology Trends

Legal and Regulatory Environment

Environmental Influences


Key Drivers of Change

PESTLE Impact Assessment

Unit 6: Developing People in the Workplace

People Development and Performance Management

Performance Management Cycle

Motivation Theory

Setting Performance Indicators

Setting Standards of Performance

Principles of Objective Setting

How to set SMART Objectives

Communicating Objectives to Staff

Monitor Performance

Review Performance

Performance Appraisal Methods

Performance Improvement Options

Personal Development Plans

Managing Underperformance

Disciplinary Procedures

Unit 7: Understanding the Skills, Principles and Practice of Effective Management, Coaching, and Mentoring

The Role of Coaching and Mentoring

Applications of Coaching

Listening and Questioning

Values and Beliefs

Building Relationships

Building Self Esteem

Giving Non-Judgemental Feedback


Ethics and Standards

The Coaching Process (TGROW)

Individual Coaching Plans

Preparing for Coaching

Evaluating Coaching

Self-Reflection and Supervision

Unit 8: Managing Marketing Activities

The Marketing Mix (4Ps)

The Principles of Marketing

Product v Services Marketing

The Marketing Planning Process

Marketing Analysis

Marketing Objectives

Marketing Strategy

Marketing Tactics

Brand, Product, Pricing, and Distribution Planning

Marketing Communications

Marketing Communications Planning

Message Strategy

Advertising Media Selection

Direct Marketing

Public Relations

Sales Promotion

Personal Selling

Who should complete this course?

Business Owners and Managers who wish to learn essential marketing skills.

Anyone who is new to a marketing role or considering a career in marketing.

Entry Requirements / Prerequisites

Level 5 certificate or equivalent qualification and/or relevant life and work experiences.

As this is a Level 6 professional qualification, learner will be expected to reference their assignment work to a high academic standard.

Candidates must be fluent in English with excellent written English Skills in order to achieve the assessment criteria. Queries on the standard required can be directed to the college.

The assessments for this course draw on candidates own practical experience and as such candidates need to be working or have access to an organisation in which they can plan, execute and reflect on a number of management activities.

As this programme is delivered through distance learning, students must be capable of studying on their own initiative.

A basic working knowledge of computers and access to a computer with internet access is required to do the course.


This course is assessed through a series of tutor-marked assignments.

All work submitted must be your own work. There is no exam with this course.

As part of our quality assurance, learner assessment work will be marked by an Internal Assessor, then checked by an Internal Verifier and an External Verifier.

Transfer and Progression to Further Studies

This course leads to an award recognised at Level 6 on the National Framework of Qualification in Ireland. Learners who successful complete this programme may build on the units achieved towards another recognised ILM qualification. There is also opportunities to progress to other related qualifications on the National Qualifications Framework or apply to University partners with which ILM have specific progression routes.

ILM Membership

All registered candidates automatically become studying members of the ILM for 6 months, free of charge, and can enjoy a range of member benefits.


Following successful completion you will receive an ILM Diploma in Leadership and Management Level 5 (UK) / Level 6 (Ireland) (Marketing and Strategy option)

from the Institute of Leadership and Management.

QQI / National Qualifications Authority of Ireland (NQAI) recognised this as an equivalent to a Level 6 Award in Ireland.

ILM is a recognised awarding body in Ireland. CMIT is registered with ILM to offer programmes leading to ILM awards.

Please note that there is a EUR60 fee payable for administration, moderation and certification.

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