Dorset College Dublin – Online Professional Diploma CoursesDiploma in Digital Marketing and Strategy

Diploma in Digital Marketing and Strategy

€ 825.00
10 Weeks
Live Online Classes, Online Courses - Distance Learning
06.30-09.30 p.m. Wednesdays

Course description

Course Fee: €970  Discount 15% = €825.00

Why take this Course? (Live Online Classes)
You will develop the skills and knowledge to become a confident and capable marketing professional.

This Digital Marketing and Social Media course will provide you with a holistic view of all digital and social media channels and platforms and provide insights on how these can be aligned with the strategic goals of your business.

You will gain the skills and knowledge to develop and implement a robust social media strategy that promotes trust and increases sales.  It will enable you to advance your career using the latest social media marketing tools such as google adwords, SEO, social media marketing, google analytics much more…..
What will I Study?
You will gain the essential skills and knowledge in digital marketing and social media to kick-start your career and work as a professional in this exciting field.

Learn to design and build sharable content to optimise campaigns and understand the importance of content strategy and planning for success.

Gain understanding of the key concepts of digital marketing and social media and how it has changed customer behaviour and the implications for your role and the wider business.
Digital Marketing Strategy
Hands-on practical skills, understanding the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business.

Digital Marketing Operational processes.
Importance of e-business and digital marketing alignment.
Digital Marketing planning using SOSTAC framework.
Effective Website
You will learn how to build a website using one of the most popular cloud-based web creating tool.

Modern web development solutions and technologies.
Processes behind developing a website.
Interface design and security design of e-commerce website.
Search Engine Optimisation (SEO) Introduction
– how to improve website visibility.
Use Website Analytics
Gaining insights
Web analytics principles.
Web analytics and GDPR.
Google analytics and reporting.
Future trends – from big-data to Insights-driven marketing.
Email Marketing
Design, build, deliver & measure email marketing campaigns.
Best practices for creating contact management and segmentation strategy.
Best practices for building quality contact database and generating leads.
Future trends – Impacts of Artificial Intelligent (AI) on Email marketing.
Inbound & Content Marketing
The stages of Inbound marketing
Content Marketing and learn how to set clear goals for the content.
Best practices for identifying your target audience, writing appropriate content and reaching them.
Future trends – Artificial Intelligent (AI) and content creation.
Creating Digital Campaigns
Search Engines and how it is used in digital marketing
Understand Search Engine Optimisation (SEO)
Plan, execute & measure paid search campaigns using Google AdWords
Future trends – Smarting bidding
Social Media Marketing
Social media channels
Develop a content strategy for your social media plan
Identify the key performance indicators (KPIs)  to measure your success
Future trends – Chatbots and Augmented Reality (AR)

Impact of social listening and engagement
Relationship building on Social Media
Social Media advertising
Social Media crisis management

Mobile Marketing & Future Trends in Digital Marketing
Entry Requirements
There are no specific entry requirement for this course.  If you are you a beginner, business owner (small and medium-sized) or want to up-skills this course will set you on your way.   A basic knowledge of computers is required.

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