Digital Marketing, Social Media and Influencing

Professional Diploma in Digital Marketing, Social Media & Influencing

This course is available via live online learning or part time, on campus.

Credit Value: Professional Diploma | Duration: 10 Weeks

Our Professional Diploma in Digital Marketing, Social Media & Influencing is designed to provide learners with a practical and comprehensive understanding of modern digital marketing, social media strategy, and online audience development. This career-focused programme equips participants with the knowledge, skills, and confidence required to effectively create, manage, and optimise digital campaigns across multiple platforms.

Learners will develop expertise across key digital disciplines including content creation, SEO, social media marketing, paid advertising, influencer marketing, customer acquisition, and digital strategy. The programme also explores the use of AI tools in marketing and the evolving role of digital channels in business growth.

This programme is ideal for individuals seeking to begin a career in digital marketing, formalise existing marketing experience, or enhance their professional development within the field of digital and social media marketing.

Learning Mode

Live Online

Delivered through live online lectures with real-time instructor interaction and access to associated learning materials.

• 1 evening per week
• Delivered over 10 weeks
• Total Lecturer Contact Hours: 30

Fees: €895

On Campus

Delivered through classroom-based lectures on campus.

• 1 evening per week
• Delivered over 10 weeks
• Total Lecturer Contact Hours: 30

Fees: €995

Qualification

Professional Diploma in Digital Marketing, Social Media & Influencing

Course Structure

This programme provides a practical introduction to digital marketing and social media and focuses on the development of essential digital marketing knowledge and applied marketing skills.

Learners will explore how digital platforms are used to build brand awareness, engage audiences, and drive customer acquisition. The programme combines core digital marketing theory with practical application across SEO, content creation, paid media, social media strategy, and influencer marketing.

Course content is reviewed regularly and may be updated to reflect current industry standards and best practice.

Modules

Principles of Digital Marketing & Social Media
• Understanding digital platforms and channels
• Strategy development and goal setting
• Audience segmentation and targeting

Website Management & Optimisation
• Content management systems (WordPress)
• Website updates and optimisation
• User experience and performance improvement

Search Engine Optimisation (SEO)
• Keyword research and implementation
• On-page and off-page SEO
• Organic search strategy

Content Marketing
• Content planning and creation
• Blog, video, podcast, and multimedia content
• Engagement-driven content strategies

Direct Marketing
• Email marketing campaigns
• SMS and push marketing
• Personalisation and automation

Social Media Marketing
• Platform strategy (Meta, LinkedIn, TikTok, X)
• Organic and paid social campaigns
• Audience growth and engagement

Influencer Marketing
• Influencer strategy and branding
• Content positioning and collaboration
• Audience growth strategies

Paid Digital Marketing
• Google Ads campaign creation
• Display and video advertising
• YouTube advertising strategies

ChatGPT & AI in Marketing
• AI tools for content creation
• Marketing automation and ideation
• AI-driven customer engagement

Customer Acquisition & Digital Strategy
• Customer journey mapping
• Lead generation strategies
• Integrated digital marketing planning

Assessment

A pass grade in the written assessment is required for the award of the diploma.

Assessment consists of:

• Written Project (3,000 words)
• In-class participation

Entry Requirements

Applicants should meet one of the following:

• Individuals interested in pursuing a career in digital marketing
• Business owners and entrepreneurs
• Marketing and sales professionals
• Content creators and influencers
• Recent graduates or career changers

No prior marketing experience is required.

Learning Outcomes

Upon successful completion of this programme, learners will be able to:

• Develop and implement digital marketing strategies
• Manage SEO, social media, and content campaigns
• Create and run paid advertising campaigns
• Apply influencer marketing strategies effectively
• Use AI tools in marketing workflows
• Analyse customer journeys and improve conversions
• Build and manage online brand presence
• Increase engagement and audience growth across platforms

Career & Progression Opportunities

Graduates may pursue opportunities in:

• Digital Marketing
• Social Media Management
• Content Creation
• Brand Marketing
• Performance Marketing
• Influencer Marketing

This programme also provides a foundation for further professional qualifications and academic study in marketing and business-related disciplines.

Why Choose This Course?

✔️ Practical and career-focused digital marketing curriculum
✔️ Flexible study options available
✔️ No prior marketing experience required
✔️ Industry-driven content developed by marketing professionals
✔️ Learn skills directly applicable to the workplace
✔️ Covers SEO, social media, paid ads, influencer marketing, and AI tools
✔️ Build real-world campaign experience
✔️ Enhance career prospects in digital marketing

Location & Start Date

Start Date: Thursday, 24th September 2026

Learning Modes Available:
• Live Online

Duration:
• 10 Weeks
• 1 Evening Per Week
• 30 Lecturer Contact Hours