This Marketing communications certificate course is designed to equip you with the key tools to develop and implement a marketing communications strategy, using the latest marketing, sales promotion and public relations techniques. You will have the opportunity to look at the latest techniques and create new and exciting plans.
Learn the core concepts of marketing and digital marketing, prepare a real strategy with tactics, learn about brands and brand strategy, apply core marketing communications tools such as PR, direct marketing, Sales promotion and personal selling to your plan.
Developing an integrated approach to marketing communications , choosing the most appropriate promotion tools most suited to your brand and budget.
The course is particularly relevant for those who currently work in marketing or have a marketing related role. It is also very suitable for small businesses owners who wish to promote their business.