The ILM Unit Certificate - Marketing for Managers - has been designed for those people who seek to develop their marketing skills.
The subject topics are:
The marketing concept and why it is relevant for managers
Simple organisational SWOT analysis in the marketing context
The four elements of the marketing mix - with an example of how each is used within the context of the organisation
On completion of a written assignment participants receive the ILM Unit Certificate in Marketing for Managers.
ILM is part of City and Guilds.
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