courses in Ireland

Sales - Sales, Advertising, PR, Marketing Diploma

Course Type: Part Time and Evening
Institute Name: CMI, Communications and Management Institute
Fee: 1,750.00
Duration: 6 months
Time: 18.30-21.30
Course Locations: Dublin City Centre
Application Deadline: Course Runs Regularly

Course Details

The Diploma in Marketing, Public Relations, Sales and Advertising is a 6 months part-time programme. Class will be held on Thursday evenings from 18:30-21:30 in our classroom building in Dame Court, off Dame Street, Dublin 2.

The Diploma in Marketing, Public Relations, Sales and Advertising is delivered by highly qualified and skilled professionals who offer unique insights to these professions both from an Irish and international perspective. The aim of the Diploma in Public Relations, Marketing, Sales and Advertising is to upgrade your skills and educational qualifications so that you are well positioned for career advancement and progression.

The Diploma is divided into six main units;

    1. Marketing Communications
    2. Public Relations
    3. The Principles of Sales
    4. Selling and Sales Management
    5. Advertising
    6. Consumer and Buyer Behavior

An emphasis on practical assessment is included on this programme which you will find highly rewarding. The latest internet marketing tools are explored and a practical Marketing Communications project is added which you will find highly rewarding. The latest online marketing techniques will also be examined to give student cutting edge techniques to build into their campaigns. Setting up an Ad strategy to include full online campaigns relating to Google adwords, Yahoo, Linkedin, You tube, Facebook will be examined. A strong Sales section has been included which is essential in the current challenging business environment.

Unlike standard courses, this course has double accreditation and successful graduates will receive an international  ICM Diploma in Marketing, PR, Advertising and Sales and a national Marketing Communications FETAC level 6 Component Award.

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