courses in Ireland

Marketing Communications QQI

Course Type: Distance Learning
Institute Name: College of Management and IT (CMIT)
Fee: on request
Duration: 12 Weeks
Course Locations: *Nationwide*
Application Deadline: Course Runs Regularly

Course Details

Course Details

This comprehensive distance learning course is designed to equip learners with skills in: (1) marketing strategy, (2) advertising campaign development, (3) communications planning, (4) sales promotion planning, (5) direct marketing, (6) PR, (7) sales, and (8) developing an integrated marketing communications plan.

This distance learning, QQI accredited course means that learners can study flexibly at home, or at work, and gain a nationally accredited Qualification.

The course is particularly relevant for those who currently work in marketing or have a marketing related role. It is also very suitable for small businesses owners who wish to improve their marketing effectiveness. 

 

Topics covered in this Course

Unit 1: Core Concepts in Marketing

The Marketing Concept

The Marketing Mix (4Ps)

The Principles of Marketing

Digital Marketing

Careers in Marketing

Managing Advertising

 

Unit 2: Strategic Marketing

The Marketing Planning Process

Market Analysis

Marketing Objectives

Marketing Strategy

Marketing Tactics

 

Unit 3: Brand and Product Management

Brand Strategy

Product Management

Pricing

Distribution Planning

 

Unit 4: Marketing Communications

Marketing Communications

Message Strategy

Advertising Media Selection

Direct Marketing

Public Relations

Sales Promotion

Personal Selling

 

Unit 5: Marketing Execution

Integrated Marketing Communications (IMC)

Setting Campaign Objectives

Choosing appropriate Promotion Tools

Setting a Marketing Budget

Evaluation and Control

Legal and Ethical Issues in Marketing

 

 Who should complete this course

Anyone who works in marketing or a marketing-related role.

Owners of new or growing businesses who wish to gain an accredited qualification in marketing.

Small Business owners who wish to improve their marketing effectiveness.

People who wish to gain a professional, accredited qualification in marketing by home study distance learning.


Entry Requirements / Prerequisites 

Level 5 Certificate, Leaving Certificate (or equivalent) or relevant life experience.

As this programme is delivered through distance learning, students must be capable of studying on their own initiative.

A basic working knowledge of computers and access to a computer with internet access is required to do the course.


Assessment 

This course is assessed through completion of a Project. This entails production of a comprehensive Marketing Communication Plan, which will cover all aspects of the course.

All work submitted must be your own work. There is no exam with this course.

As part of our quality assurance, student assessment work will be marked by an Internal Assessor, then checked by an Internal Verifier and an independent QQI External Authenticator.


Transfer and Progression to Further Studies

This course leads to a level 6 component award on the National Framework of Qualifications.

Students who successfully complete this programme may use this level 6 component certificate as credit towards QQI Advanced Certificates including: Management (6M4587) and Business (6M4985). For more details contact us.


Accreditation 

Following successful completion you will receive a QQI Level 6 component certificate in Marketing Communications (6N4370).

 

 

Enquiry Form

* Required Fields

Click here to view other Sales, Marketing and PR courses

Course Quick-Search

education news education news

Upcoming Booking Deadlines

Jun
25
Permanent Makeup Training County Dublin
Beauty Board College
Jun
29
ITEC Gym Instructor (One half day per week, Saturdays for 7 Weeks - Gorey, Co. Wexford) Carlow, Waterford, Wicklow, Wexford
Sprint Health and Fitness College
Jun
30
Certificate in Training and Development - Sept 2018 *Nationwide*
Open Training College
Jul
01
Jul
06
Kinesio Taping Workshop LIMERICK...August 25th. Limerick
Institute of Massage and Sports Therapy
Jul
12
Jul
16
Master in Primary Education Carlow, Cavan, Clare, County Cork, Cork City,...
Hibernia College
Aug
27
Barbering - Advanced Cutting Men's Hair Mayo
St. Louis Community School
Sep
07
Energy Awareness County Dublin
BioLogiQ Solutions
View More Upcoming Courses
fitness courses Ireland