Course Code: DK812
Bachelor of Business Studies (Honours) in Marketing
Interested in discovering more about the competitive and dynamic nature of business environments of the 21st century? As a graduate of this Honours Degree programme in Marketing, you will have a high level of competence in Marketing, as well as a thorough understanding of Business. The programme teaches you how to evaluate the concepts and theories that underpin the main disciplines of business. You will also learn to assess the critical role that marketing plays in creating and maintaining viable business activities and discover how marketing is a driver for competitive advantage.
*On-line Marketing Management
*Customer Support Management
*Domestic and International Selling
A minimum of six passes in the Leaving Certificate (including Mathematics and either English or Irish), with at least Grade C3 in two Higher Level papers, together with at least Grade D3 in four Ordinary Level papers plus a minimum of 300 points.
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