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Digital Marketing QQI

Course Type: Distance Learning
Institute Name: College of Management and IT (CMIT)
Fee: On request
Duration: 12 weeks
Course Locations: *Nationwide*
Application Deadline: Course Runs Regularly

Course Details

Course Details

This is a highly practical distance learning course designed to equip learners with skills in: (1) search engine optimisation, (2) pay-per-click advertising, (3) display advertising, (4) affiliate marketing, (5) online PR, (6) social media marketing, and (7) email marketing. It is highly suited for those who are currently working with websites and wish to gain skills in online marketing, marketers who wish to acquire online marketing skills and business owners who wish to take advantage of the internet as a marketing channel for their business.

This distance learning, QQI accredited course, means that learners can study flexibly at home, or at work, and gain a nationally accredited Qualification. The course is particularly relevant for those who currently work in marketing or in website development. It is also very suitable for small businesses owners who wish to improve their marketing effectiveness.

By choosing to study this course with CMIT, Students have 24x7 access to CMIT eLearning for the duration of the course. This includes a comprehensive course manual, video, quizzes and personalised Tutor Support. The course documentation for this QQI certified course is detailed and easy to read. You will also be able to upload assessments online and receive online feedback from your Tutor. You can use the eLearning system from any computer that has internet access.

Topics Covered in this Course

Unit 1: Introduction to Marketing

The Marketing Concept

The Function of Marketing

The Marketing Mix

Market Research

Unit 2: Traditional Marketing and Internet Marketing

The Nature of Internet Marketing

Differences between Traditional Marketing / Internet Marketing

Roles in Internet Marketing

The Promotion Mix

Unit 3: Developing an Online Marketing Plan

Website Strategy

Website Market Research

Internet Marketing Objectives

Internet Marketing Strategy

Action Plans

Unit 4: Search Engine Optimisation

URL Design

Title Tag

Description Tag

Keyword Tag

H1 Tag

Site Design and Content

Other Factors

Unit 5: Online Advertising and Affiliate Marketing


Display Advertising

Pay-per-click Advertising

Affiliate Marketing

Unit 6: Online PR, Social Media Marketing, and Email Marketing

Online PR

Social Media Marketing

Email Marketing

Who should complete this course?

Anyone working with websites who wishes to acquire up-to-date skills in online marketing,e.g. web developers, web designers, content manager, webmasters.

Anyone working in a marketing role, in a company, or in an agency, who wishes to acquire online marketing skills.

Business owners who wish to take advantage of the internet as a marketing channel for their business.

People who wish to gain a professional, accredited qualification in marketing by home study distance learning.

Entry Requirements / Prerequisites

As this programme is delivered through online learning, students must be capable of studying on their own initiative.

A good working knowledge of computers and access to a computer with internet access is required to do the course.

For more details on the suitability of this course


This course is assessed through completion of a Project and an Assignment. This entails development of a marketing plan for a website, and developing practical marketing solutions.

All work submitted must be your own work. There is no exam with this course.

As part of our quality assurance, student assessment work will be marked by an Internal Assessor, then checked by an Internal Verifier and an independent QQI External Authenticator.

Transfer and Progression to Further Studies

This course leads to a level 5 component award on the National Framework of Qualifications.


Following successful completion you will receive a QQI Level 5 component certificate in Internet Marketing (L21683).


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