courses in Ireland

Customer Service QQI

Course Type: Distance Learning
Institute Name: College of Management and IT (CMIT)
Fee: on request
Duration: 12 Weeks
Course Locations: *Nationwide*
Application Deadline: Course Runs Regularly

Course Details

Course Details

This comprehensive distance learning course is designed to enable the learner to gain an indepth understanding of the customer service function within an organisation and to develop effective customer service skills.

This distance learning, QQI accredited course means that learners can study flexibly at home, or at work, and gain a nationally accredited Qualification. The course is particularly relevant for those who currently work in customer service or wish to work in a customer service role. It is also very suitable for managers and supervisors of customer service teams. 


Topics Covered in this Course


Unit 1: Introduction to Customer Service

What is Customer Service?

Organisation Structure

History and Development of CRM

The role of Customer Service in CRM

Benefits of Effective CRM

CRM Systems

Consumer Protection


Unit 2: The CRM Process                                 

Understand Customer Needs

Creating Competitive Advantage

Targeting Prospects

Acquire Customers

Servicing and Retaining Customers

Increasing Value from Customers


Unit 3: Conducting a Customer Service Audit

Key Customer Research Tools

Secondary Research Sources

Primary Research Sources

Data based on Questioning

Data based on Observation

Customer Service Key Performance Indicators

Customer Service SWOT


Unit 4: Improving and Monitoring Customer Service


Set Quality Standards

Define the Deliverables

Allocate Responsibility

Action Plan with Deadlines

Monitor the Plan


Who should complete this course? 

Anyone who works in customer service role including telephone support, retail, or remote support.

Anyone who wishes to gain an accredited qualification in customer service.

People who wish to gain a professional, accredited qualification in customer service by home study distance learning.

Entry Requirements / Prerequisites 

Level 5 Certificate or equivalent qualification and/or relevant life and work experiences.

As this programme is delivered through distance learning, students must be capable of studying on their own initiative.

A basic working knowledge of computers and access to a computer with internet access is required to do the course.

Learners must currently be working or have access to work experience where they will be able to implement, evaluate and discuss customer service initiatives with relevant colleagues, customers and management - this is to facilitate the completion of a customer satisfaction survey, facilitation of teamwork and the creation of a presentation relating to the customer service programme developed as part of the assessment requirements for the course.


This course is assessed through completion of Portfolio and a Project.

All work submitted must be your own work. There is no exam with this course.

As part of our quality assurance, student assessment work will be marked by an Internal Assessor, then checked by an Internal Verifier and an independent QQI External Authenticator.

Transfer and Progression to Further Studies

This course leads to a level 6 component award on the National Framework of Qualifications.

Students who successfully complete this programme may use this level 6 component certificate as credit towards QQI Advanced Certificates including: Business (6M4985), Management (6M4587) and Administration (6M5013). For more details contact us.


Following successful completion you will receive a QQI Level 6 component certificate in Customer Service (6N0697).

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