Marketing for Managers – City&Guilds/ILM Unit Certificate.
Marketing concept and its relevance for the organisation
Study elements of the marketing mix and how each is used within the context of the organisation
Identifying the key elements of an organisations marketing strategy
Conducting a simple organisational SWOT analysis in the marketing context.
1 evening in class and back this up with experience outside the classroom. Course can also be taken in the daytime (as agreed).
The Institute of Leadership and Management (ILM ) operates an ‘Open Entry’ policy but prospective participants should be able to apply what they learn on the course in an organisational setting (need not be in a job).
Participants have the option to receive the City&Guilds/ILM Unit Certificate in ‘Marketing for Managers’ on completion of a written assignment and payment of the City&Guilds/ILM student registration and certification fees.
ILM is part of City & Guilds and certifies over 90,000 courses each year internationally.
Participants also receive the Griffin College Certificate in Developing Yourself and Others.