WD 137 – BA (Hons) in Design (Visual Communication)

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CAO and Third Level

Course description

CAO CODE: WD137 What is Visual Communication? Visual Communication is often referred to as graphic design and it embraces symbols, type and images that appear in the commercial public domain. Graphic designers work across a wide variety of print and screen disciplines and the end result is normally a creative output in 2D format. The area has expanded rapidly with the arrival of new technology and this has expanded the problem solving design principals of traditional design practise. What is the BA (Hons) in Design (Visual Communication)? This is an exciting four year degree programme, which prepares students for employment in the advertising and design arena. Course modules are listed below. The programme reflects academic and creative input, which is required for the dynamic nature of commercial graphic design. The degree has been designed to be innovative, consisting of studio practice, design history, marketing, legal and visual culture. The practice-based elements of the programme include graphic design/typography in print and screen, together with printmaking, digital media, photography and illustration.