Course code: WD124 What is Health Promotion? Health Promotion is the process of enabling people to increase control over and improve their health. What is the BA (Hons) in Health Promotion course? The BA (Hons) in Health Promotion is a full-time four year honours degree course, which prepares students for employment in the health or allied health sector. The overall aim of the course is to educate health promotion specialists who have the core skills to work with a wide variety of population groups, and in a wide range of settings.