TA 123 – Bachelor Degree of Business (Honours) Marketing Management

Area:
South Dublin City
Price: -
Duration: 4 Years
Type:
CAO and Third Level

Course description

Course Code: TA 123 Students who complete this programme and achieve this award are prepared for gaining positions of responsibility in marketing. The modules introduce students to the study of consumer behaviour, marketing research, marketing communications, financial management, international marketing and e-business. Student’s communication and teamwork skills are also fostered and real issues from the world of marketing are addressed and studied. Students are well prepared for a role on a marketing team.