TA 114 – Bachelor Degree of Business – Marketing

Area:
South Dublin City
Price: -
Type:
CAO and Third Level

Course description

Course Code: TA 114 Students who complete this programme and achieve this award are prepared for gaining positions of responsibility in marketing. The modules introduce students to the study of consumer behaviour, marketing research, marketing communications, financial management, international marketing and ebusiness. Student’s communication and teamwork skills are also fostered and real issues from the world of marketing are addressed and studied.