If you have already gained a significant level of knowledge and/or experience of marketing then this level may be for you. The focus is on the strategic aspects of marketing management and the qualification is increasingly seen as a benchmark of your competence at the highest level.
Contribute research and insights to inform strategic marketing decisions.
Influence strategic decisions in an organisation to create value for customers and other stakeholders.
Manage and measure marketing activities undertaken as part of the implementation of a customer-focused strategy.
Formulate, present and justify a creative, customer-focused and innovative strategy for any given context.