Marketing Management (Part Time)

Dublin City
Price: Request
Duration: Part Time
PLC and Further Education

Course description

Marketing Management

The Marketing Management course is designed to enable learners to analyse, evaluate and critically apply the principles and practices of marketing in a workplace context. Understanding the market your business is in and how you can maximise your presence and market share using marketing tools is critical for the survival of any business.

Learners who successfully complete the FETAC 6 Marketing Management course will be competent in the principals of marketing concepts and have detailed knowledge of the various marketing environments that organisations operate in.  Learners will be able to apply the various marketing strategies and the marketing mix to a work place scenario and have a comprehensive understanding of the impact which global and ethical issues have on marketing decision making.

Qualifications Gained

Fetac Level 6 Component Certificate

Entry Requirements

Entry to this course is by direct application to the college. There are no previous academic requirements.

Course Content

Marketing Concepts

The Environment

Strategies in Marketing

The Marketing Mix

Global and Ethical Issues

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