Marketing Essentials


Course description

In today’s market, driving business forward is a tough and highly competitive game. The Pitman Training Marketing Essentials training course has been developed to give those new to marketing an understanding of the concepts and processes involved in how a company effectively places itself, and its products, in the marketplace. Beating competitors and increasing profit is at the forefront of many business development plans – pushing marketing forward as a fundamental sales channel.
Over four lessons you’ll cover topics such as understanding what a marketing plan is, how to carry out appropriate research, how websites are designed to market the company, effective advertising and the four P’s of marketing products.
The course will take around 10 hours to complete and can be studied at times to suit you using the andlsquo;Pitman self-study’ method, meaning you can take it at your own pace.
On successful completion of the course you will gain a renowned Pitman Training certificate which will set your CV apart from the crowd.


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