As competition for jobs has been increasing, so too has the pressure on employers to make sure they select the right candidate. To aid the interview process, more and more employers are turning their attention to researching a prospective employee by looking at their social media activity to see what sort of online personal brand they present.
LinkedIn is an online networking site specifically aimed at professional business networking and helping you make contacts. This course will take around 8 hours to complete and is studied online, making it accessible and flexible to fit in around your existing commitments.
The course will give you valuable advice and guidance on making sure you’re using LinkedIn to its fullest. You’ll look at updating your personal profile, the importance of keywords within your profile, how to find, connect and engage with connections, how to find relevant groups and how to find information on available vacancies.
Aims and Objectives
This course is designed to help you achieve your goal of using LinkedIn to assist in your job search and application process.
This course is ideal for anyone seeking to expand their contact network and build relationships with potential employers using LinkedIn.
Over three modules you’ll look at:
• What is LinkedIn? – Finding a job, understanding your personal brand
• Joining LinkedIn – keywords for LinkedIn profiles, completing an individual profile, profile security
• Who to connect with – finding contacts, engaging with contacts, using groups, using LinkedIn for research, Pulse, finding a job