DT417 Programme Description The bar industry has expanded rapidly in the last decade giving rise to a growing demand for professional managers and entrepreneurs. This growth both nationally and internationally has been driven by an increasingly sophisticated market place that demands quality, convenience and an increasingly wider array of services including food and entertainment. The overall objective of the programme is to develop the individual by equipping them with the appropriate knowledge, understanding and professional management skills to pursue successful and entrepreneurial careers in the broad bar industry that includes, licensed premises, hotels, restaurants, retail outlets, clubs and entertainment venues. Career Opportunities This programme recognises the diversity of opportunities available to the graduate. Career opportunities include: Bar Management, Bar Ownership, Wine Retailing, Club Management. In addition there are opportunities for graduates in consultancy, research and postgraduate education. Programme Outline The programme is offered in a modular format and has the option of exit awards as follows: On the successful completion of Year 1 and 2 a student wishing to exit the programme may be awarded a Higher Certifi cate in Bar Studies (Management and Entrepreneurship). If exiting successfully after Year 3 the award is a BSc (Ordinary) in Bar Studies (Management and Entrepreneurship). Students who successfully complete the fourth year of study will be awarded the BSc (Honours) Degree in Bar Studies (Management and Entrepreneurship) with the appropriate classifi cation.