DT341 Programme Description Designed to develop the knowledge and skills requirements of an effective marketing professional, the BSc (Marketing) offers the student opportunities to internationalise their understanding of marketing as a driver of business success. Progressing from a solid foundation of business and marketing, the abilities of the student are subsequently developed through a rigorous exploration and examination of all facets of marketing combined with an exciting period of study in an institution in North America or Europe. This creates a graduate with the knowledge, skills and abilities essential to function as a contemporary marketing professional both nationally and internationally. There is a study abroad period during third year. Students wishing to take a language option as part of the programme must have at least HC1 in French or German. Language options will be offered subject to demand. Unique Features of this Degree ‚Ä¢ International study period in Europe or North America – Students have the opportunity to study in a Partner University in USA, Canada or Europe as an exhange student for one Semester. Exchange students do not pay tuition fees in the Institute abroad. ‚Ä¢ Case-based learning: real national and international companies, real issues. ‚Ä¢ Research dissertation. Students complete a major research project based on an area of interest. Scholarships First year students enrolling on this programme who have obtained 500 points or more in their Leaving Certifi cate will be awarded a fi rst year entrance scholarship of ‚Ç¨1,000 in recognition of their outstanding performance in the Leaving Certifi cate Examination. Please see www.dit.ie/business/marketing.