PRODUCT DESIGN – DT001 The ever-increasing requirement by industry, commerce, retail and domestic markets for new products of all varieties has resulted in a thriving industry for businesses in the area of product design. Dublin Institute of Technology has developed this programme in response to market demand to produce graduates with the necessary theoretical knowledge and practical skills to work in today‚Äôs demanding design fi elds. The role of the product designer is to oversee the complete development cycle of a product in industry. Graduates will be capable of applying engineering principles in order to evolve a product‚Äôs development cycle from initial concepts to manufacturing stage. The ability to combine this expertise with innovation and creativity will be developed throughout the programme. Engineering and design principles will be supported by a sound knowledge and competence in the area of business and marketing.