CAO Code : CW808
This full-time three year honours degree, provides an academic and professional qualification for anyone interested in a career in the field of Communications and Public Relations. Companies and organisations use communications officers or public relations staff to project their public profile. Many of these organisations have no media experience and believe it is important to employ people who are familiar with the medium and who can advise the company on the right approach to gain maximum positive exposure. The best communications and PR people are those who, understand both the medium and the message and can tailor it for newsprint, radio or tv broadcast.