CR 420 – Marketing (Honours)

Area:
Cork City
Price: -
Duration: 4 Years
Type:
CAO and Third Level

Course description

CAO CODE: CR420 The first year provides the student with a foundation in core business subjects. Subsequent years will include instruction in buyer behavior, marketing research, communications, information analysis, information technology, strategic marketing, international marketing, branding and advertising, sales operations and management, public relations, retailing, services marketing, and applications to specific products and markets.