| Course Overview:
This internet marketing training course in Search Engine Marketing (SEM) incorporates Search Engine Optimisation (SEO) and Pay Per Click Marketing. SEO is the term used to describe the marketing technique of preparing a web site to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. This training focuses on the principles of SEO, demonstrating how you can use online marketing to drive customers to your site, achieve high search engine ranking and get the highest click-through rates from search engines.
Pay per click management (PPC management) is an advertising model used on websites, advertising networks, and search engines where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. This part of the course clearly explains the advantages of running a Google AdWords campaign as part of a Google advertising initiative, how the process works with the most frequently used search engine, and most importantly how to monitor your results. You will be taken through a live tutorial to set up your own Google AdWords campaign.
Pre-Requirements:
This Search Engine Marketing Course is for everyone wanting to improve their search engine ranking.
Participants Study:
Search Engine Overview
Overview of Keywords
Overview of Terminology
Optimising your Web Site
Tips and What Not to Do
Overview of Search Engine Marketing
Adwords Campaigns
Paid Advertising or Pay per Click (PPC) Advertising
Course Outline:
Search Engine Overview
What is Search Engine Optimisation
Why do you need SEO?
The current SEO landscape
How people search
Overview of Keywords
Overview of Terminology
Making your web site search engine friendly
Optimising your web site
Creating Content for Search Engines and Users
How to determine current ranking
The importance of developing a link strategy
Top 10 SEO Tips
What not to do
Overview of Search Engine Marketing - Paid Advertising or Pay per Click (PPC) Advertising
Introduction to Paid Advertising Services from Google AdWords, Yahoo Search Marketing, MIVA and others.
How Google AdWords works (Click Through Rates and Bidding)
How to set up an effective Google Adwords Campaign
Using professional tools to pick the right keywords for success
Analysing study your market online
How to write effective AdWords Ad copy
How to set your daily budget
How to set up a locally targeted campaign
How to improve your Click Through Rate (CTR)
Advice on landing pages for success
Managing Your Campaigns on an ongoing basis
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