| The Social Media course will show you how to develop a successful social media strategy for your organization whether it is an SME, a one man organization or a multinational.
Social Media may be free but your time isn't, and social media management and strategy is critical to every organization in this fast paced, digital networked society we live in. Organisations are often reliant on technology, websites, microsites and facebook/twitter to interact with potential customers and sell products or services. This short Social Media course will introduce you to management strategies for your online communities and social networks, tools and techniques in designing and creating content for your communities. This course will develop your budgeting and targeting skills and ultimately allow you create a social media module to suit your organization and target market.
From this course you will learn how to integrate your website, social media and email marketing strategies, you will understand how to retain more customers, connect with more customers, understand the concept of tribal marketing, understand online B2B and B2C marketing campaigns, understand conversion rates, building brand loyalty online.
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