Course Type :-
Further Education / PLC Institute Name:-
Portobello Institute Fee:- € Request Duration:- Part Time Time:- Course Locations :-
Dublin City Centre
Description
The Business Development course teaches you about growing and developing a business which is a critical skill for anyone involved in any industry. This FETAC 6 course essential for anyone involved in business who wishes to understand new customer opportunities and develop individual strategies to make progress. It will engage learners in understanding key marketing principles and will help you develop communication plans to attract new customers. Participants will understand a selection of the appropiate market entry strategies for new markets - either in Ireland or overseas and explore how to apply the principles of persuasive communication in a commerical situation. Participants will learn how to apply the principles of account development & management.
Qualifications gained
Fetac Level 6 component certificate
Entry requirements
Entry to this course is by direct application to the college. There are no previous academic requirements.
Course content
Understanding Customers
Marketing to New Customers
Market Entry Strategies
Selling & the Walue Proposition
Key Account Management
