CAO CODE: LC 511
This programme will provide students with a deep knowledge and understanding of marketing, its principles and its practice. Students will learn about all the services and business relationships that help organisations to identify and deliver successful products and services, thus preparing them for an increasingly global competitive marketplace.
The programme will develop students’ essential business skills including research, reporting, team-working, analysis and presentation. Ultimately, this programme is employment-focused and vocationally relevant, preparing students to work effectively in a broad range of marketing roles. |